Accepting projects · Los Angeles, CA

DOC: WORK

The work.

What each project was, and what I was responsible for.

  1. 4.1

    2026

    Loyalty Merchant Rewards

    Merchant loyalty platform

    Lead Product & Development Consultant

    • A loyalty program for small merchants, sold through independent agents and POS partners. The redemption portal existed; what didn't was a way for the channel to administer the program without going through LMR staff. I built that — enrollment, points, billing, and the partner API the growth strategy depends on.
    • Fixed price, six milestones, each with written acceptance criteria.

    Full case study →

  2. 4.2

    2021–present

    Virtual patients

    GigXR

    SVP Product Development

    • Simulated patients for clinical training: volumetric capture in place of standardized patient actors, multi-branch scenarios that respond to intervention, and most recently natural-language conversation.
    • The hard part throughout is fidelity. A patient who presents subtly wrong teaches the wrong pattern.

    Full case study →

  3. 4.3

    2024

    GigXR Credits Service

    GigXR

    SVP Product Development

    • Usage metering and billing for AI features, built 0-to-1 and deployed to production on AWS.
    • The interesting problem was never the infrastructure. It was finding a unit an institution could budget for in advance and audit afterwards.

    Full case study →

  4. 4.4

    2025

    Persim

    Personal project

    • A prompt authoring and evaluation platform. Personas are authored against a grounded knowledge base, then tested across thousands of parallel conversations and multiple models to surface drift no single transcript reveals.
    • Built for my own work. GigXR used it on real patient scenarios. In private beta at persim.app.

    Full case study →

  5. 4.5

    2021–present

    GigXR product strategy

    GigXR

    SVP Product Development

    • Multi-year strategy across HoloScenarios, HoloPatient, and HoloHuman+, spanning mobile, web, and XR.
    • Cross-functional teams of 10+ through the full product lifecycle. AI-assisted workflow changes cut delivery time by about 40%.

  6. 4.6

    2014–2021

    HomePeak

    Real estate platform

    CTO, then CEO

    • B2C and B2B real estate platform: 300,000+ agents, 1.5M+ daily listings.
    • Distributed product and engineering teams. Support costs down 67%, 10% month-over-month subscriber growth.

  7. 4.7

    2009–2013

    SureSale

    Certified pre-owned vehicle marketplace

    Chief Product Officer

    • First fully online certified pre-owned vehicle marketplace.
    • Built the certification and inspection standard with legal and compliance, plus the pricing models. Partnerships with AutoTrader, Carfax, Kelley Blue Book, Cars.com, SGS Automotive.

  8. 4.8

    1998–2007

    Yahoo!

    Community Platforms & International

    Product Manager

    • Chat, Message Boards, and Photos during the period of fastest growth and heaviest regulatory attention.
    • Led Yahoo's first platform-wide child protection tooling, across 20+ countries.